Topic 2: Marketing in the News In the Washington Post article H&M apologizes for showing black child wearing a ‘monkey in the jungle’ sweatshirt , Lindsey Bever writes about H&M’s marketing blunder by an online add that juxtaposed a white boy wearing a sweatshirt with the words “jungle expert” written on it while the black boy’s sweatshirt read “coolest monkey in the jungle.” The online add immediately caused controversy and anger in social media with not only consumers but also “celebrities, journalists and social justice advocates” due to the racist suggestions which lead to a PR disaster. The marketing issue H&M’s is facing is the negative impact this tasteless add has caused to their image. Undoubtedly the retailer’s relationships have suffered greatly due to the lack of consciousness when launching the add. Amongst many that have voiced their concerns, the singer The Weeknd has stated he will no longer work with the retailer. One of the chall...