KP's Marketing Blog

  Topic 2: Marketing in the News   In the Washington Post article H&M apologizes for showing black child wearing a ‘monkey in the jungle’ sweatshirt , Lindsey Bever writes about H&M’s marketing blunder by an online add that juxtaposed a white boy wearing a sweatshirt with the words “jungle expert” written on it while the black boy’s sweatshirt read “coolest monkey in the jungle.” The online add immediately caused controversy and anger in social media with not only consumers but also “celebrities, journalists and social justice advocates” due to the racist suggestions which lead to a PR disaster. The marketing issue H&M’s is facing is the negative impact this tasteless add has caused to their image. Undoubtedly the retailer’s relationships have suffered greatly due to the lack of consciousness when launching the add. Amongst many that have voiced their concerns, the singer The Weeknd has stated he will no longer work with the retailer. One of the challenges H&M

Valdorcia in Tuscany Topic 1: Social Listening I am a documentary junky and absolutely love National Geographic so I was not surprised to find that they have 51.4 Million Followers on Instagram @natgeo . National Geographic released their first issue back in 1888. From this day forward, they have adhered to their “believe in the power of science, exploration and storytelling to change the world.”  As I looked thru National Geographic’s Instagram I noticed posts all relate to a picture posted by @gabrielegalembertiphoto of Valdorcia in Tuscany. People typically share their thoughts about the pictures posted, the vast majority of them being positive in nature.  Comments include one-word adjectives such as “cool”, “nice”, “wonderful” and “memories” or simply positive emojis.  Positive feedback like this is probably what most would expect, while in many cases the people posting photos are not professionals and are submitted altruistically.    More creative posts atte

Topic 1: About Me Marketing is used in every aspect of our lives and I find it useful to take this class and learn more about the foundations of marketing and how it impacts society  I'm a business major and my aim is to transfer to OSU's accountancy program I shy away from all social platforms and I believe taking this marketing class will help with my hesitation to be part of the social media community. This class will also help me learn new tools to market myself to employers  I like to spend time outdoors and one of my favorite pastimes is to mushroom hunt with my husband. I also like to spend time working on the three-acre property I live in and take care of my goats, chickens, cat, and dog Topic 2: In Forbes article American-Made: 50 Strong's Ashley Thompson Built A Business Making Plastic Water Bottles In The U.S. , Amy Feldman describes Thompson’s ability to bring to market products made in Ame